LOCATION: south africa

artisans: 10

willard musarurwa

Founded by Willard Musarurwa in 2001, Feeling African is a small studio in Cape Town, South Africa that creates innovative reclaimed wire furniture in bright, graphic colors.

Starting as a small individual enterprise, it has grown to employ a group of skilled township artisans to craft strikingly contemporary chairs, stools, and tables. Their designs are boldly creative, a nod to traditional African design elements reinvented with modern industrial materials.

This unexpected fusion has become a favorite of architects and interior designers, exporting globally and gaining a distinguished following amongst tastemakers worldwide. Aiming to raise the prominence of South African design, Feeling African provides previously unemployed artisans the opportunity to earn a fair living, exercise their considerable talents, and help advance their local economy.

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